Aesthetic > Skin

Aesthetic Practice Update - Create a Skin Care Package for your Patients

4 days ago   |   By IAPAM

Hi, it is Jeff! Welcome back to another week. I want to give you a short sound bite and give you some ideas. My focus here is on how to build your business and survive during these crazy times. In the last blog, we talked about offering a weight loss program where you could do curbside pickup of your weight loss materials or you could do home delivery to your patients. Now let's talk a little bit more if you offer aesthetics at your practice. Not many of you cannot do Botox injections, laser hair removal treatments, or any of those types of procedures right now, but you can offer a...
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Social Media Marketing Patients - Reopening - COVID19

Social Media Marketing Patients - Reopening - COVID19

4 days ago   |   By IAPAM

Hey there, it's Jeff, here again, I hope you and your families are doing fantastic and everybody is safe and healthy! For this week's check-in, I am starting to see on Facebook a lot of activity of practices posting on social media. I am also starting to see some of the drug companies like Allergan and Restylane are advertising and promoting their procedures as well. If you haven't been posting on Facebook you will want to start. Make sure you post some wellness tips and COVID tips but don't post about selling, selling and selling. A good strategy is out of every 10 posts you do that 8...
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COVID19 - Practice Cleaning with UVC, Creating Summer Patient Packages

COVID19 - Practice Cleaning with UVC, Creating Summer Patient Packages

4 days ago   |   By IAPAM

Hey, it's Jeff and it is time for our weekly check-in. How are you doing? I hope you, your family, and your friends are doing well. We are starting to see some positive news coming out and it looks like some businesses are starting to open. Of course, this is going to depend on county to county, city to city, state to state, but we are certainly starting to see those businesses open up, which is awesome!
When is it time for your practice to open , you must remember that some patients are going to be scared about coming to your practice. Once your practice is open you need to be aware that...
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