Aesthetic > Plan

Keys to a Successful Practice Marketing Strategy

4 days ago   |   By IAPAM

By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM
Planning is the first step to a successful marketing strategy. What results are you trying to achieve? Why should you be chosen over the competition? Is timing a factor? Who is your audience? Asking and answering these and other questions will help you plan your strategy, give you a way to measure your success and build a base for future promotions or campaigns.
There are two types of marketing strategies : Brand Marketing and Lead Generation Marketing. First, you need to completely understand...
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Online Reviews - Developing a Practice Strategy

Online Reviews - Developing a Practice Strategy

4 days ago   |   By IAPAM

By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM
The New Reality - Importance of Online Reviews
There is an unfortunate reality that all practices face-negative or unfavorable reviews. If you have not had a patient post a negative review on one of the online rating websites like Google, Yelp, Facebook, and/or RateMDs, you will. I know that is not the news you wanted to hear, but it's going to happen. Unfavorable online reviews will usually have some kind of negative impact on your business, so it is important you and your team are prepared for...
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How to Create a Marketing Strategy for Your Practice

How to Create a Marketing Strategy for Your Practice

4 days ago   |   By IAPAM

By Jeff Russell, Author of Secrets to a Successful Practice & Executive Director of the IAPAM
Outside of your other marketing initiatives like digital ads, you should plan to have ongoing promotions within your practice as part of your marketing strategy. These promotions will keep your practice in the forefront of local prospective patients.
Create an Annual Calendar for Practice Promotions
It is a good idea to create an annual calendar of promotions in advance. Now you will have a clear plan on what you are going to do throughout the upcoming year. Base your promotions on the time of the...
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